The European League of Football and Qvest enter into a strong partnership for a full-service FAST channel playout solution. With free ad-supported streaming television (FAST) channels by Qvest, the European League of Football can reach even more sports fans worldwide in a very viewer friendly, flexible, immersive, and engaging way. Qvest powers up the American Football experience with its latest all-in-one playout automation makalu.

makalu as a highly performant software solution

The highly performant software schedules, plays, and manages all content online on the cloud. Moreover, makalu automatically optimizes the video content for streaming on all selected platforms and provides granular insights into the audience behavior. As a result, the European League of Football and Qvest can offer a new level of online-based broadcasting experience for all fans outside the stadiums.

As the official Technology Partner for FAST channel playouts, Qvest will initially take care of the housing, hosting and operation of the currently two channels of the league in Germany and the United Kingdom. The common goal of the European League of Football and the Cologne-based and world wide operating media technology company is to establish these channels on as many platforms as possible to make the fascination of American Football accessible to further target groups and thus to push not only the popularity of the sport but also its economic development.

Concentrating on American Football content

“This new partnership with Qvest will not only be a benefit to us as a league, but especially to the 17 teams across Europe and their fans. Qvest enables us to use advertising pools, to concentrate on American Football content we are promoting globally and bringing the league closer to fans worldwide,” said Zeljko Karajica, CEO of the European League of Football.

With the cloud playout automation software makalu, the league can expand its content reach and consistently extend its fan base by personalizing the user experience of the streaming and broadcasting on online-based platforms. Moreover, the European League of Football can now easily scale advertisting revenues and quickly reach new markets, viewers and fans of American Football. As a technology partner, Qvest offers the European League of Football a holistic solution, from technical implementation to distribution on various platforms.

Frank Mistol, Managing Director Qvest Stream: “Team spirit and experience are key pillars for success both in sports and software development. We have been leading the European market for integrated systems for media automation to its limits and beyond for more than 25 years. We are pleased to support the European League of Football with our cloud-based playout product makalu as a kick-off for a future-ready experience of this fascinating team sport.”

About Qvest

Qvest advises and supports organizations and companies worldwide on all requirements for technology implementations in the context of digital transformation and is a world-leading systems architect, ICT integrator and developer of software products in the innovation-driven media industry. The company’s range of services is aligned to the opportunities emerging from an increasingly digital media value chain such as multi-platform content delivery, artificial intelligence, data & analytics, multi-cloud management, and IP infrastructures. Qvest clients include numerous renowned media networks, telecommunication providers, broadcasters as well organizations and companies from the industrial and public sector. In addition to the headquarters in Cologne, Germany, the globally connected Qvest Group operates further locations in Europe, the USA, the Middle East, Southeast Asia, and Australia.