Marketing expert Schober new ELF business partner

Strategic partnership to optimize data-driven marketing processes

The European League of Football (ELF) is further expanding its digital marketing strategy and relying on the expertise of Schober Information Group Deutschland GmbH. As a new business partner, Schober will support the ELF with innovative solutions in the field of data-based multi-channel marketing, particularly in the implementation and use of new interfaces for targeted fan communication.

With its many years of experience in data-driven dialogue marketing, Schober will help the ELF to address relevant target groups even more specifically across all channels - from newsletters and social media to personalized digital campaigns. A particular focus is on the integration of powerful interfaces that enable the efficient networking of marketing, sales, and CRM systems.

“The European League of Football stands for dynamism, growth, and a young, digitally savvy target group. We are delighted to be working with Schober to further expand data-driven approaches and take our fan experience to the next level”, says ELF CEO Zeljko Karajica.

Schober CEO Martin Brahm adds: "The ELF is an exciting example of how sports and digital innovation can be combined. Our solutions help to intelligently link data, identify potential, and address fans in a personalized way - efficiently and in compliance with GDPR."

The collaboration underlines ELF's ambition to set new standards as a modern sports league. With Schober, it gains an experienced technology partner for digital marketing at its side.