European League of Football (ELF) presents a new collaboration with fan memorabilia expert THE PLAY®. Under this partnership, THE PLAY® and the ELF will work together creating new unique fan memorabilia from unique ELF sporting moments. This collaboration aims not only to offer something new and fresh but offers a new interpretation of the traditional sport poster.

"This collaboration with the European League of Football is a tremendous opportunity to showcase the excitement of the ELF in a new form through our minimalistic design", said Kim Bernhard, co-founder & CEO of THE PLAY®. "We are excited to bring our storytelling with our high-quality sport posters to the table and work closely with the ELF to build further fan offerings not seen before."

"Unparalleled memorabilia in a fresh modern way"

"We are thrilled to partner with THE PLAY as we continue to grow the European League of Football", said Zeljko Karajica, Managing Director of the ELF. "THE PLAY’s commitment to interpreting these unique moments aligns perfectly with our mission to elevate American Football in Europe and offer fans unparalleled memorabilia in a fresh modern way."

The collaboration between THE PLAY® and the ELF has been orchestrated by Lizenzwerft, the exclusive license agency for the ELF. "The partnership fits perfectly to the strategy of brand extension", said agency brand director Hinrich Stuerken. "It will start with 18 different THE PLAY posters divided across all ELF’s franchises and other unique ELF moments. The posters will be offered through THE PLAY's online shop and other outlets."