Ticketmaster is the exclusive ticketing partner of the European League of Football

March 11, 2021
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The European League of Football will kick off in June 2021. Eight franchises from three nations will compete to bring football to a professional stage in Europe and to inspire fans. An important building block in the development of the league is the cooperation with Ticketmaster. As the official ticketing partner of the European League of Football, Ticketmaster will contribute its experience from their long-standing partnership with the National Football League and the NFL London Games in the upcoming years.

The face of the new league is Patrick Esume, the successful coach and TV expert on "ran Football" acts as commissioner. The CEO of the European League of Football is media manager Zeljko Karajica, managing partner of SEH Sports & Entertainment Holding, who previously managed ProSiebenSat.1 and Sport1, among others.

"We are happy and delighted to have Ticketmaster, one of the world's leading companies in this field, as our official ticketing partner," says Zeljko Karajica. "Our common goal is to deliver a customized platform that is targeted and digitally responsive to the needs of the great football community."

Timo Skrzypski, Senior Director Sports Business Development - Europe, says about the cooperation: "We at Ticketmaster are particularly pleased about the new partnership with the European League of Football. With our experience as a long-standing partner of the NFL and the NFL Games in London, we want to contribute as an exclusive ticketing partner to the new league realizing its full visitor potential in the future. We are convinced that through the close networking of the European Ticketmaster markets, together we can continue the success story of American football in Europe."

Sebastian Kahlich, Director Sales & Marketing of Ticketmaster GmbH, adds: "This new strong partnership with the European League of Football shows how Ticketmaster can leverage its international position from Germany and how we can on the one hand strengthen marketing synergies internationally and on the other hand use the power of our numerous digital product features such as upsell opportunities or tickets transfer."

The European League of Football will be played in 2021 with eight franchises, six teams from Germany as well as Poland and Spain. The Hamburg Sea Devils, Frankfurt Galaxy, Stuttgart Scorpions, Ingolstadt Praetorians, German Knights 1367 Niedersachen, Barcelona Gladiators, Panthers Wroclaw and one team from Berlin will compete.

In the course of the next few years, the league will grow to 24 teams from several European countries. The game is played according to NFL rules. The European League of Football offers the rapidly growing fan group a highly attractive product during the NFL-free period from June to September. ProSieben MAXX will not only stage this in the media and offer it to the audience on free TV and digital channels, but also as a live experience in the stadiums.

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