The European League of Football, the premier American football competition outside North America, has struck an exclusive official data and streaming partnership with Genius Sports Limited (“Genius Sports”).

As the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, Genius Sports has been granted the exclusive rights to capture, manage and distribute official data and live videostreams from European League of Football games through its global network of regulated sportsbook partners.

A broader range of products

Alongside exclusive betting rights, Genius Sports will also drive the expansion of the European League of Football’s global sponsorship network, commercial partners and fans. On June 3^rd, the league will kick-off its third season with 17 teams across 9 countries and TV partners including Pro7Maxx and ProSieben.

Genius Sports is the exclusive official data and technology partner to the leading American football leagues in the world, including the National Football League (“NFL”), Canadian Football League (“CFL”) and XFL.

"Perfect partner"

Zeljko Karajica, Managing Director of the European League of Football: “Having Genius Sports as a new partner enables us to tap into new markets and offer our fans a broader range of products. Data is playing an increasingly important role in the world of American football and with Genius Sports we have found the perfect partner.”

“Our world-leading sports data and insights technology will enable the European League of Football to expand the distribution and commercialisation of their unique content around the world”, said Jonny Katanchian, Heads of Sports and Broadcast at Genius Sports. “We’re delighted to broaden our world-leading American football offering, providing our partners with year-round exclusive content across multiple time zones.”

About Genius Sports

Genius Sports is the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media. Our technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences for the entire sports industry.

We are the trusted partner to over 400 sports organizations, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.

Genius Sports is uniquely positioned through cutting-edge technology, scale and global reach to support our partners. Our innovative use of big data, computer vision, machine learning, and augmented reality, connects the entire sports ecosystem from the rights holder all the way through to the fan.