European League of Football launches app on Amazon Fire TV

The European League of Football (ELF) is launching its latest Smart TV app. The ELF’s Game Pass streaming service is now also available on Amazon Fire TV and will stream all the league’s live games this season.

This marks another important step for the ELF and its worldwide distribution, enabling more fans around the world to access its live games on the device of their choice. Further Smart TV apps will follow soon.

Game Pass is currently available via Web, iOS, Android (Mobile and TV), Apple TV and Amazon Fire TV.

Increasing viewership

"Increasing our distribution footprint is crucial for our aim to create huge awareness for the ELF and make it a worldwide known brand. Our brand-new app on Amazon Fire TV is perfectly fitting into this strategy," says ELF CEO Zeljko Karajica.

With more than 50 million monthly active users, Amazon Fire TV is one of the world’s most used streaming apps. In Germany and in the US, Fire TV has a double-digit market share.

ELF partnered with Endeavor Streaming to launch its next-generation streaming service, Game Pass, last year. The enhanced platform provides fans with an integrated digital offering, including brand-new features and increased functionality, and a seamless live viewing experience for American football fans in Europe.