From helmets to heads! The European League of Football and Stetson Europe have signed a sponsorship deal for the coming season. Stetson, as a traditional brand, will serve as the official supplier of the largest European football league. Foundedi n the USA in 1865 and named after John B. Stetson, the company and the pan-European league also work hand in hand to improve merchandising. In 2023, for example, the company will have its own collection with Stetson.

A perfect match

Sebastian Boekholt, managing director of FWS (European licensee of Stetson): "We are super excited to be an official supplier of the European League of Football. Stetson, an authentic American heritage headwear brand and Europe's most exciting American Football League, is a perfect match. We are looking forward to supply fans, staff and players of the European League of Football with the best headwear available."

Zeljko Karajica, managing director of the European League of Football: "Stetson stand for quality in headwear for centuries. With this partnership, we are creating an exciting field for both sides and will be able to further increase our quality in merchandising."

About Stetson Europe:

In 1865, John B. Stetson created the hat that became a symbol for individuality, independence, integrity and strength. Every Stetson product has since remained true to these values. Whether it’s authentic Western wear, country-style outdoor fashion, timeless classics or modern streetwear, the principle is always: "Make things right and the best they can be." Stetson is proud of the durability and high quality of its products and has proven these characteristics for more than 150 years.