Little Dot Studios Germany agrees deal for channel management of the European League of Football on YouTube

Full service agency lays foundation for digital engagement in the Sport sector

May 17, 2021
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Hamburg/Berlin/Munich, 17 May 2021 When the European League of Football touches down in Europe for the first time on 19 June 2021, Little Dot Studios will support the league's channel management on YouTube with a remit to develop and expand its reach. Little Dot Studios is already a key player and hugely successful in channel management internationally, working with Serie A, The Football Association and FIA for Formula E.

Nils Franck, General Manager of Little Dot Studios Germany: "Little Dot Studios and the European League of Football are building a strong team. Together we will bring this unique brand to the fans and those who want to become fans. Furthermore, the cooperation is an excellent example of how synergies between Little Dot Studios in Germany and the UK can lead to great results. Sport is definitely a future growth area for us in Germany."

Zeljko Karajica, Managing Director of the European League of Football: "Our goal is to anchor professional American Football in Europe. To this end, we are also networking with experts in their respective fields. Little Dot Studios, with its international experience in the sports sector on the one hand and its presence in the German market on the other hand, is a perfect fit for our digital brand strategy."

Robbie Spargo, Director of Sport for Little Dot Studios: "We are delighted to be supporting the European League of Football at the very start of what is an incredibly exciting project. We have a long history of helping new sports bodies realise their potential through digital and we're certain this partnership will be no different. It is also a really exciting step in broadening the sports footprint of our team in Germany.”

The European League of Football is a European league in American football. On 19 June 2021, the league will start its first season with eight teams. Six teams are from Germany and one each from Poland and Spain. The game is played according to the rules of the North American NFL.

About Little Dot Studios
Little Dot Studios is an award-winning digital content agency and media network established in 2013.

Specialising in creating meaningful connections between premium content and digital audiences, Little Dot Studios engages, grows and monetises digital audiences on social platforms and connected devices through data-driven, broadcast-quality creative.

Made up of over 350 digital experts, platform specialists and content superfans across the UK, US, Germany and APAC, Little Dot Studios works with the world’s most recognised TV, sports and consumer brands, creating premium video and audio content for more than 600 social channels globally and responsible for six billion organic views per month.

Little Dot Studios runs its digital broadcast network of more than thirty channel brands across social platforms and OTT video on-demand services; licensing over 15,000 hours of hand-picked long-form content, watched by over 400 million viewers in 2020 and expected to hit one billion viewers in 2022. Little Dot Studios also owns sports-focused production studio WING, as well as broadcaster Dan Snow’s History Hit podcast network and SVOD service.

Little Dot Studios is an All3Media company.

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