The European League of Football will also market its LED perimeter inventory via the GIPEDO platform from the coming season (starting on June 4/5). The cooperation decided GIPEDO with the European League of Football marketing agency morethansports. The league offer includes all live games shown on free-TV (Pro7Maxx) in the DACH region. This means that advertisers can now not only find easy access to TV perimeter advertising for the 1st and 2nd Soccer Bundesliga via GIPEDO (www.gipedo.io) but can also place their campaigns in the fast-growing TV sport in Germany.

Since its foundation in 2020, the European League of Football has been treading innovative paths in the development of Europe's biggest league for American football with a franchise system. The use of the GIPEDO marketplace is another building block in rethinking marketingfrom the outset. The platform enables attractive media inventory to be sold ona matchday basis through a high degree of data-driven automation.

“The European League of Football perfectly complements the soccer offer on GIPEDO seasonally. We are very pleased to have gained an important partner in European professional sports for our platform with the European League of Football," says GIPEDO co-founder Lars Gantenberg.

"The data-driven marketing channel for media bookers that GIPEDO offers as an automated complement to our sponsorship approach has fully convinced us. Together we will break new ground in sports marketing. We as a league and together with the franchises will develop specific applications with the GIPEDO team to digitize our processes," says Zeljko Karajica, CEO and co-founder of the European League of Football.

Learn more about GIPEDO HERE!